Starbucks
Reserve Cards
Starbucks Reserve coffees are the rarest on offer- sale is often limited to specific Reserve locations and each is always small batch. Each coffee comes complete with a Reserve Card that is designed specifically to tell that coffee’s story. These cards bring to life the coffee’s journey: their roasting and drying techniques, the location and climates they grew in, and the people who cultivated them.
Colombia Finca Guacovia: Pink bourbon
Grown at Guacovia Farm in Acevedo Colombia this coffee lot comes from the Pink Bourbon varietal known for its bright flavor and pink coloring. Acevedo benefits from rich volcanic soil and ideal climate making the location an idyllic growing environment. The team at Guacovia Farm, Andres and Yade, are known for their deep focus on eco-conscious farming, innovative processing methods and exciting varietals.
The artwork and custom typeface place a joyful focus on the loving relationship between farmer and land. Lush mountains blend together with a human face to depict a oneness. The rich tropical color palette highlights the region’s peak growing conditions while the pops of pink nod to the rare varietal of the pink bourbon cherry.
ACD: Taylor Mattson, writer: Andy Brawner, Designer: Teresa Grasseschi, PM: Hanna Hallman
Papua New Guinea: Moanti Peaberry
Grown in the Heganofi District of the Eastern Highlands in Papua New Guinea this coffee lot is comprised of a rare bean, the Peaberry. Peaberries are the result of coffee cherry beans that produce one seed vs. the normal two. These unique and intensely flavorful beans must be hand picked and sorted after processing making them a particular labor of love.
The artwork and custom typeface highlight the rarity of the peaberry through depicting it in foil next to its two bean coffee cherry neighbors. The large coffee branch is interwoven with the Heganofi District landscape of Papua New Guinea.
